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MOBILE LANDING PAGES (Websites)
So, you have a wonderful website that your clients who are sitting in front of their computer can look at. Have you ever wondered how your site looks on a smart phone? Unless you have a site that is specifically designed for a smart phone, you may be losing clients who do not want to take the time to scroll, pinch and expand on their phones.
Key Points:
- By 2014 mobile browsing is projected to exceed desktop browsing, and that currently 1/2 of local searches are done on mobile devices. (Microsoft Study, 2011)
- Age 18 - 35 is the largest smartphone user demographic. Are you communicating with them?
- 1.08 Billion Smartphones worldwide.
- 86% of mobile internet users are using their device while watching TV.
- 29% of mobile users are open to scanning a mobile tag to get a coupon.
- On average Americans spend 2.7 hours per day socializing on a mobile device.
- 91% of mobile internet access is to socialize.
- Over 1/3 of Facebook's 600 million+ user base users Facebook Mobile.
- 200 million+ YouTube views occur on mobile devices per day.
- Women aged 35-54 are the most active group in mobile socializing.
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STANDARD WEBSITE
- Loads slowly
- May not fit mobile screen
- Type is too small to read
- Created for desktop computers
- Dial-up phone, e-mail hyperlinks
- only
- Standard web form -
- user must zoom in to type
- Small buttons, hard to explore site
MOBILE WEBSITE
- Loads fast
- Sized to fit mobile screen
- Type is sized to read easily
- Created for touch screens
- One touch icons for phone, email
- and maps
- Web forms that fit, easy to type in
- Large navigation buttons, easy to
- explore type
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